Jio, which has created panic in the telecom industry, is now looking for a place for itself in other segments as well. Along with OTT, the company is preparing to enter the short video category as well. Recently the company has started live streaming of FIFA Wolrd Cup 2022 on its OTT platform Jio Cinema.

In the coming time, we can also get to see IPL on this platform only. Along with this, the company has removed the subscription of Disney + Hotstar from all its plans. The reason for this is clear.

The company now wants to promote its platform. Jio has also made preparations for entry in the short video segment. The company has announced Platfom, which will be a short video platform.

Jio in big preparation with short video

This app has been developed by Jio in association with Rolling Stone India and Creative Island Asia. Through this, the company is stepping into the industry of short video platforms.

Targeting singers, musicians, actors, comedians, dancers and other content creators on this platform. At present, the app has not been made live for all the users.

In this, 100 members have been invited and a golden check mark will be seen on their profile. New members will be invited under the referral program. These people will be the first users, who will experience the features of this app.

Different badges will be available on the basis of fan base

If you believe in the brand, instead of paid algorithm, an organic approach will be seen on the Platfom app. On this, the creators will get Blue, Silver and Red different verification marks. These check marks will be given to users on the basis of fan base and content engagement.

It is clear from the planning of Jio that the brand is planning a big entry in the segment of short video platforms. Tiktok once had a one-sided rule in this segment of the Indian market, but after the app was banned, many new players entered the segment.

Instagram Reels and YouTube Shorts got the most benefit from Tiktok’s departure. What new Jio can do in this segment, it will be known only after the launch of the app. The company will launch it for all users in January next year.